Keep these key points in mind when writing (or revamping) your store’s return policy:
- Avoid threatening verbiage. Customers need to know you’ll be just as glad to help them exchange an item as you are to charge their credit card. Avoid words like must and required, and phrases like, “We will not be responsible” and “We will refuse”.
- Know the law. Once you accept a package (prior to opening), you’ve accepted a return. Thus, a return merchandise authorization (RMA) simplifies the process, but rarely can you refuse a refund or exchange if the customer returns a package without an RMA.
- Be prepared to eat the cost for your own mistakes. If you shipped the wrong item, or packaged it poorly, you should be willing to eat the return ship costs.
- Choose words carefully. Avoid being called a bait-and-switcher by being clear about your policy both in hype (graphics or spotlighted summary text) as well as the complete policy.
- Don’t copy and paste. I’ve read the same return policy on hundreds of online stores. Even worse, I’ve had store owners tell me, “Oh, yeah, we copied that from [another site] but we plan to change it for us.” Policies are rarely one-size-fits-all.
- Educate your staff. Your employees should understand the store’s policies. Customers should be provided with the same information no matter how they contact you.
- Forget the legal jargon. Shoppers need to understand what to expect. Anything that needs multi-syllable, difficult-to-understand words should instead be explained in layman’s terms that everyone is familiar with.
And remember, if you change your return policies, the change is only valid from its date of publication. You can’t change the rules after an order is already placed.
The More Liberal, the Better
Zappos is popular for many reasons, a major one being its very liberal return policy. The company accepts returns up to a full year after the purchase date. While it’s difficult for any small business to compete at that level, most consumers just want the ability to send back items that don’t meet their expectations in a reasonable amount of time.
Mix Instant Ocean salt with reverse osmosis or distilled water for optimal results. Tap water can be used, but it must be treated with dechlorinator prior to use.
Stir vigorously to thoroughly mix salt and water. Although the solution can be used immediately, we suggest that you aerate the water with an air pump to adequately oxygenate the water prior to use.
Adjust salinity with an accurate hydrometer such as the SeaTest® Hydrometer full range specific gravity meter. Recommended specific gravity range: 1.020 to 1.023 at 75°F. If specific gravity is too low, add more Instant Ocean salt. If too high, add more dechlorinated water. Tightly reseal bag to keep moisture out. Be sure to store remaining Instant Ocean salt in a cool, dry place.
NEVER mix salt in an aquarium containing animals. In new aquariums, transfer animals to the aquarium only after salt is completely mixed, the solution aerated, and specific gravity adjusted correctly.
We recommend monitoring your water parameters (nitrates, phosphates, alkalinity, and pH) and performing 25% water changes as necessary. To prepare small quantities of Instant Ocean salt for use in your water changes, use 1/2 cup of Instant Ocean salt for each U.S. gallon of water. Mix as directed above.
Read more: http://wiki.answers.com/Q/How_much_salt_do_you_put_in_a_salt_water_tank#ixzz26J31UB5q
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